“What is the ROI of Culture?” Now that everyone has heard about Company Culture as the next big thing, they want proof. Heading toward this year’s Great Place to Work conference in Chicago the question of “why should I invest in Culture?” won’t likely come up — I’ll be among not just the converted, but those with the greatest convictions. Yet, that’s the question the rest of the world is asking. As I sit on my fully booked Southwest flight, the kibitzing flight attendants may