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Case Studies

Our clients are ambitious leaders who want to make their companies even better. We team up with each to build culture-driven strategies that excite their communities, inside and out.

CLIENT: PAGERDUTY | PROJECT: EMPLOYER VALUE PROPOSITION AND PLAY BOOK

Who will build the future of your company?

WHAT THEY ASKED FOR

We partnered with PagerDuty to establish their employer value proposition (EVP) to drive talent attraction, engagement, and retention. With a heavy focus on engineering and sales candidates and a rapidly growing headcount the people team expressed that their message to current and future Dutonians (employees) should be inclusive, inspiring, and done ASAP. 

WHAT WE DID

Together with the talent brand team we developed a story and messaging architecture that illustrates PagerDuty’s unique offer to Dutonians. Through our interactive research process: executive conversations, leadership workshops, and document deep dive, Great Mondays revealed vital insights into PagerDuty’s culture and talent vision. 

WHAT HAPPENED NEXT

Great Mondays developed an EVP play book to empower recruiters, hiring managers, and senior leaders at PagerDuty to leverage the new story and messaging architecture in an authentic and compelling way. The EVP play book translates research and strategy into customer-facing copy for everything from a LinkedIn advertisement to a candidate pitch, to web copy for the careers page. 

SECRET WEAPON

Just a few weeks after she joined PagerDuty our client-side partner, Jasmine Ward, jumped right in to help lead this initiative. She wasted no time in engaging Great Mondays in the EVP rollout phase as a way to excite and align key leaders at PagerDuty with a new story.

 

CLIENT: SNAG | PROJECT: VALUES REFRESH

How do you capture many different voices with just four values?

WHAT THEY ASKED FOR

Snag asked us to take a look at their core values. Their HR team wanted to update their culture with a set of beliefs that reflected who they had become, and could be actionable in performance reviews, and sharper in a way that would attract more of the right people or Snaggers as they call themselves.

 

WHAT WE DID

Under a tight deadline we heard from executives, worked with a set of hand-picked culture All-Stars, and dug into all the research we could find. We took all this input and worked closely with their HR team (Snagger Services), to create a new set of values that defined a compelling internal brand, highlighted the most important behaviors, and helped everyone track their progress and improvement.

WHAT HAPPENED NEXT 

Snag launched this new set of internal and external-facing core values at their annual company kick off along side their new brand. (An excellent strategy, if we do say so ourselves.) Wasting no time to put these to work they began rolling these out the very next day. We’re very proud of our partnership that aligned two voices for three audiences into four values.

Snag.co core value - created by Great Mondays

SECRET WEAPON

The amazing can-do can’t-stop Candace Nicolls. Our client-side partner in this endeavor made every effort to keep things on the inside organized and moving forward at an unbelievable pace. We love ambitious clients like her.

“It’s no small accomplishment driving agreement across all the different stakeholders. To have done this, in the timeframe we set out, and ending with both the essence and branding that we can all feel really proud of is huge! You lived the values in bringing ours to life. After all it took; fire, unconvention, candor and above all solidarity to make these real!”
—Peter Harrison, CEO

CLIENT: PROPOSITION CHICKEN | PROJECT: PURPOSE AND VALUES

How do you put culture at the heart of operations?

WHAT THEY ASKED FOR

No matter how tasty, chicken won’t change the world. But a chicken restaurant can make life better with delicious food, warm service for everyone, and jobs that are more than a paycheck. With this mission in mind, Proposition Chicken asked us to help them codify their values and design ways to keep them at the heart of everything they do as they expand into new stores.

 

WHAT WE DID

Over two full-day working sessions, we helped the Prop C management team develop a purpose statement and values that captured the heart of the owner’s vision and even won over their team’s skeptic. To make them usable every day, we created simple, fun wall graphics and collateral that make their culture visible and accessible, nudging staff and management alike to reconnect daily with what matters most.

WHAT HAPPENED NEXT 

The management team continues to integrate their culture work into everything they do: From learning to spot culture fit in new hires for their newest location in downtown Oakland to teaching the store manager Spanish, the Prop C team gets better every day at living their values.

Proposition Chicken company Purpose and Values

SECRET WEAPON

Leaders need to be aligned, even if it takes locking them in a room together. Don't worry, we let them out eventually.

CLIENT: ADAPTIVE PATH | PROJECT: PURPOSE

How do you reorient towards a new north star?

WHAT THEY ASKED FOR

Adaptive Path was a pioneer in user experience design and had been a leading digital agency for a decade. But UX had become common, pitting them against new competitors and leaving them without clear differentiation or focus. It was time to redefine why they were in business so they could shape their future.

 

WHAT WE DID

They had a large group of strong-minded founders, so success relied on bringing all of them together. We spent time talking to stakeholders and clients, evaluating their story, market, and services. What became clear is that what felt like a grab-bag of offerings had a strong common thread: great human experiences.

WHAT HAPPENED NEXT 

With that north star to rally around, everyone in the company felt reenergized and realigned. This strong sense of purpose continues to guide them through all their work and transitions, including a high-profile acquisition by Capital One.

Adaptive Path employer brand - company purpose

SECRET WEAPON

A mystery was why their efforts to scale had faltered. In our analysis we reached one of those moments where the answer is blindingly obvious once you see it: Trying to scale from the inside was pushing uphill. But their outside community was eager and engaged — all they had to do was tap into that energy and new opportunities flooded in.

Josh guided us through what was the hardest and most important work of the year — carving out who we are, what we believe in, and what that means for the future. Would I hire him again? Absolutely, without a doubt.
—Brandon Schauer, Head of Enterprise Design 

CLIENT: CREDIT KARMA | PROJECT: VALUES

How do you scale a great culture?

WHAT THEY ASKED FOR

When you’re a small company, your values are often implicitly understood. As you get bigger, it becomes necessary to put your values on paper so they’re visible to an expanding team. Credit Karma, a personal finance company, was known for having a kick-ass culture but was starting to get off track and wanted a framework to ensure they could hire and reward for the right things.

WHAT WE DID

It’s never as easy as just writing the values down. We spent time in working sessions and interviews with their people to get a feel for what made them special, where the business was going, and how values could support their goals. Through our work with their leadership team, we landed on a new purpose statement and a tight set of 4 values, then performed gap analysis and created an action plan.

WHAT HAPPENED NEXT 

The analysis and recommendations revealed to the executive team where they weren’t delivering on their desired culture and values. With this understanding, they could enter the next phase of their business aligned and aware of the truths that would guide them forward.

Credit Karma company values - strategy

SECRET WEAPON

Central to our strategy was collaborating with influential employees we called “culture all-stars”. They were our truth tellers, providing a reality check on ideas and gaps, as well as ambassadors who would facilitate internal adoption.