Bonterra, formed from a merger of four organizations, developed new core values to unify employees during significant change, guided by culture ambassadors. These values were exemplified when the CEO emphasized inclusivity in response to a major social issue, showcasing their impact on organizational behavior.
DC Public Library aimed to redefine its purpose and values through a culture platform, engaging staff and leadership to create a purpose statement and hierarchy of commitments, ultimately enhancing decision-making aligned with their new cultural priorities.
PagerDuty partnered with Great Mondays to establish an employer value proposition (EVP) aimed at attracting and retaining talent, particularly in engineering and sales. They developed a messaging architecture and an EVP playbook to help recruiters and leaders communicate PagerDuty's unique culture and offerings effectively.
Snag updated its core values to better reflect its culture and attract the right talent, collaborating closely with executives and HR. The new values were launched at the annual kickoff, aligning internal branding with actionable behaviors for performance reviews.
Proposition Chicken aimed to embed their core values into operations, developing a purpose statement and engaging visuals to reinforce culture, which has improved hiring practices and team integration as they expand.
Adaptive Path redefined its core values to differentiate itself in a competitive UX market, focusing on creating great human experiences. This alignment reinvigorated the team and guided them through transitions, including a significant acquisition by Capital One.